Nashville, TN: Craig Morgan commissioned a giant 34-foot billboard placed between Nashville's busiest intersection of Broadway and West End in appreciation to all those involved with the success of his album debut, I Love It, on Nashville-based Broken Bow Records. The album, which quickly sold over 100,000 units while the single garnered Top 10 chart status on both Billboard and R&R, is a true testament to the country star's pure talent and potential, as well as the know-how of BBR, the indie label that could - and does.

Morgan explains, "Initially, I wanted to use names for all those who believed in me from the beginning, but I had over 200 names. So we changed it and put in organization names instead. Everyone mentioned on the billboard has been involved in an intricate part of my career and I am so thankful for all their support."

The billboard thanks his record label, management, publicist, music trades, country radio, marketing teams, sponsors and more. Morgan was quick to point out that there was one very important organization that was accidentally left out. "I want to make sure that Universal South is thanked for all their support of me and my promotional team. Those guys are great," said Morgan.

"Every Friday Afternoon," Morgan's second single from his debut album, I Love It, on Broken Bow Records is going for adds at country radio on July 28th and already has created a buzz. Don Jeffrey for Southern California radio station KFRG comments, "Craig Morgan and Broken Bow Records are proving to country music they are a force to be reckoned with. I was a believer from the start with "Almost Home" and feel that "Every Friday Afternoon" will prove to be just as big a hit. The album is jam packed with some of the best country music I've ever heard. Like the old saying goes ...cream always rises to the top!"